LOS ANGELES – JANUARY 31, 2019
As Valentine’s Day approaches, spice up your life while supporting the fight against prostate cancer. Fuego Box, purveyors of small-batch/craft hot sauces delivered to your door monthly, is teaming up with the Prostate Cancer Foundation (PCF) on The Choco Challenge™, the world’s spiciest mini chocolate bar. People around the country are taking the challenge and experiencing the intense heat of the unreleased Black Reaper™ pepper, all while supporting prostate cancer research.
Visit www.chocochallenge.com to purchase The Choco Challenge bar. For every bar sold, Fuego Box will donate $5.00 to prostate cancer research. Once you’ve built up the courage to unwrap the chocolate bar – attempt to eat it, film it, and share it publicly on social media with the tag @fuegobox and #ChocoChallenge2019 for a chance to win a YEAR of hot sauce. Entries can also be emailed to choco(at)fuegobox.com. Be warned though, this is extremely spicy.
The Choco Challenge bar features the Black Reaper pepper, offered exclusively to Fuego Box by Smokin’ Ed Currie, creator of the world’s hottest pepper, the Carolina Reaper. “This is the first time the Black Reaper has been unveiled to the public. The Black Reaper is a cross breed between the Classic Red Carolina Reaper and the infamous Chocolate Bhutlah Pepper. The flavor is completely unique as both peppers are very potent and the tannins in the chocolate pheno type really enhance the burn!” said Currie. “It’s exciting to unveil it in The Choco Challenge and also contribute to prostate cancer awareness.”
Prostate cancer is the most common non-skin cancer in America with 1 in 9 U.S. men being diagnosed with it in his lifetime. According to the PCF 3P Report 2018: Public Perception of Prostate Cancer, 69 percent of Americans surveyed lack an understanding or believe that there are noticeable symptoms associated with the early stages of the disease. In reality, prostate cancer is almost symptomless, making education and awareness around the disease vital. Even more worrying, the study also found that 21 percent of millennials think a woman has a prostate. For more information about prostate cancer and for free resources go to https://www.pcf.org/guide.
“At Fuego Box, we take pride in offering our customers the hottest, tastiest sauces available, but we also strive to make a difference as part of our business,” said Mike McAdams, founder, Fuego Box. “Our partnership with the Prostate Cancer Foundation and The Choco Challenge gives us the opportunity to reach out and raise awareness in a unique and fun way for a serious issue that affects thousands of men every year.”
About Fuego Box
Fuego Box began with one man’s obsession for hot sauces and progressed to a love of distinctive peppers, locally harvested and hand-bottled hot sauces, and unique and delicious flavors that go with just about every kind of food. The company brings emerging hot sauces to customers’ pantries and palettes, focusing on flavor and the appropriate amount of heat. Visit https://www.fuegobox.com to join the club.