Taps boxing legend Evander Holyfield and communications firm (add)ventures to produce public service announcement aimed at African-American men
PR Newswire, SANTA MONICA, CA (June 16, 2015) — The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.
To learn more about prostate cancer, visit pcf.org
The public service announcement features Holyfield in his natural element—the boxing ring—as he tells his story of perseverance in the ring and in life. The piece showcases that while strength, speed and stamina can be drawn upon to beat an opponent in the ring, other resources must be used when fighting an unseen force like prostate cancer – an opponent that could wind up causing a fight for life.
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“We are excited to launch such an important national awareness message with Evander’s involvement,” said Barbara J. Parsky, senior vice president and chief marketing officer of the Prostate Cancer Foundation. “Regular screenings are vital because prostate cancer is 100 percent treatable if detected early. With Evander’s help in getting this message out, we can work towards ending prostate cancer for good.”
“It takes a truly strong man to face prostate cancer head on,” said Holyfield. “Don’t put off getting checked because you’re trying to be tough. Encourage your fathers, brothers, sons and friends to go the distance and get checked.”
Holyfield donated his time and prestige on the project through Team Holyfield– his nonprofit organization – while Providence-based multidisciplinary brand culture and communications firm (add)ventures donated its creative talents to conceptualize and film the public service announcement, which will drive national awareness for this important message for African American men.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $615 million and provided funding to more than 2,000 research programs at nearly 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer.
About Team Holyfield
Team Holyfield’s mission and prime directive is focused on creating and sustaining relationships with individuals, companies and organizations that support altruism, community relations and humanitarian efforts. It was founded on the principles of faith, family, foundation and future. Team Holyfield’s unrelenting energy is directed towards one objective: to surface and evangelize faith, core family values and selfless contributions to those in need.
About (add)ventures
(add)ventures is an award-winning, multidisciplinary brand culture and communications firm headquartered in Providence, R.I., with offices in Miami and New York City, and partnerships with firms in Argentina and Estonia. Founded in 1989, (add)ventures combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders.